When I started exploring marketing as a career path, this is the definition I thought best described a marketer’s role. I believed that if you were a marketer, you were presented with a product and the company would rely solely on you to promote and sell that product.
As an intern in the marketing department at Boston Financial for the past year, I’ve opened my eyes to the many sides of marketing. From planning events, to database management, to creating/curating and publishing content for both internal and external communications, I’ve been exposed to a lot.
Previous to my internship at Boston Financial, I was the marketing intern for Sodexo, a dining services company at Bridgewater State University. I was responsible for creating content and designing monthly calendars, promotional posters and signage, along with creating content to push out on the company’s social media pages and website. While narrowly focused on selling food service through this internship, I learned that I am more creative than I once gave myself credit for, and that if I think with an open and motivated mind, I can reach beyond the goals I have set for myself.
Eager to learn and gain more experience in the marketing world, I decided it was time to take a new direction. Moving on from my internship with Sodexo and coming into the corporate world of marketing was both exciting and intimidating. I was unsure of what to expect. What would my colleagues be like? What kind of projects would I be working on? Will I succeed at this job? So many thoughts ran through my mind leading up to my first day at Boston Financial.
Boston Financial changed my whole perspective of marketing. Here, I have been given the opportunities to explore a wide range of strategies within the field of marketing. I’ve worked on strengthening email marketing strategies, production of the corporate blog, development of both associate and client engagement events, and distribution of thought leadership content through social media. Through these experiences, I have a better feel for the direction I want to take come graduation – event planning and project management.
Helping to plan some of Boston Financial’s most popular conferences and forums, like the annual Client Forum, CCO Forum, and Blue Sky Roundtable, along with helping to plan and promote many of our Wellness Program events, helped me realize I love event planning and project management. Because I am an organized neat freak, the pre-work of creating project plans, playbooks, and task lists is enjoyable to me. The months spent preparing and organizing is well worth it when I see how valuable the event is for our clients. Knowing that I have been part of the success of at least four of Boston Financial’s client engagement events over the last 12 months feels fulfilling.
I’ve also learned that marketing is more than promoting and selling a product. Regardless of the specific tasks or strategies I might be working on, I know that marketing involves thinking creatively, building relationships, communicating both inside and outside of your business, and collaborating with a diverse array of colleagues to make sure you are sharing the right message at the right time to the right people.
The many faces of marketing are inter-related, which means it is important for the people and units within the marketing department to share information and work together. It is also important that the marketing team collaborates and communicates across the business in order to engage all departments in supporting the marketing goals and strategies being deployed to expand and maintain the business’ customer base.
As my college career is quickly coming to an end, I have put a lot of thought into what my next steps as a college graduate will be. Working at Boston Financial has had an enormous influence on what I want to pursue in my future career. Exploring many different aspects of marketing has helped me to learn what I like, what I don’t like, and my professional strengths and weaknesses. Although I don’t exactly have everything figured out just yet, my understanding of my chosen field is much more comprehensive now.
This expanded understanding also expands my professional options, offering me so many more stepping stones to my future as a marketer.
Thank you Boston Financial, for the experience and opportunity.