Category: Technology

Is Social Media still an Opt-in?

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Social Media CubeI recently read this article in Ignites: “Industry Unfriends Facebook, Calls LinkedIn Top Site

Aside from the statistics that confirm the fund industry is more engaged with LinkedIn than Facebook and Twitter, I found it interesting that the use of blogs among advisors is on the rise.

“…Anu Heda, partner at Naissance Partners, has seen strong growth over the past few years in the number of firms that use blogs as ways to draw investors’ interest, either by promoting portfolio management expertise or practice management advice.”

Bruce Johnson, COO of CaptureTrackConvert, a marketing software firm, feels that those firms in our industry that do not have a social media presence will start to look outdated. “It gets to the point where you begin to be conspicuous by your absence if you are not online and if you are not digital.”

Social Media is quickly becoming an integral part of business networking and communicating. Blackrock has posted 9,700 Tweets since July 31st all about iShares. Vanguard has posted 8,500 Tweets promoting their brand. Both of these firms are leaders in the industry and have seen significant growth which can partly be attributed to their social media strategy.

This is not new news, right?

The industry is awash with social media advice and recommendations; everything from how to use LinkedIn to find more clients to hosting Google+ hangouts to talk strategy and risk. YouTube videos are popular for sharing information and investing bulletin boards – like Bogleheads.org – have active engagements around industry specific products and strategies. I can barely go a few hours without getting some new Google Alert about social media and the financial industry.

Social media is a valid and fruitful method for customer engagement and measurement.

By Tweeting relevant content about our industry, hosting Twitter campaigns to engage our associates and clients, and promoting blogs from key contributors within our enterprise Boston Financial is embracing social media as a way to share our expertise as a leading transfer agent and business partner. Furthermore, our social media team listens to the influence and risks our messages and actions may present on our brand and our industry. Positioning ourselves within the social internet Boston Financial is actively engaged with our industry, our clients, and our world.

How are you engaging with the social internet? Share in the comments, I would love to hear.

Matthew Gould

Matthew Gould

Matthew works for Boston Financial's New Business and Product Development Team listening and researching the challenges of our industry and exploring creative solutions. He spends most of his time with new product development; exploring, evaluating, designing, and delivering innovative solutions for our clients' business. Matthew started with the enterprise in 1992 and during his tenure has implemented innovation in a variety of areas, including customer service, technology solutions, relationship management, and operations oversight. Matthew leverages his varied experience, adds in his endless curiosity and passionate creativity to deliver innovation for our industry.

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