Category: Social Media, Technology

The Value of a Social Intranet


The-Hub-Puddle-Logo-PostOver the last 10 years, the way we communicate with colleagues has been evolving and rapidly changing. In an age where employees are spread throughout the county in different office locations and telecommuting, it has become increasingly important to keep people connected and maintain a corporate community. One solution for this is the enterprise social network. These internal online social networking sites are popping up at companies of all sizes and in all industries around the globe.

Boston Financial is no exception. With over 2,000 employees in diverse departments, across five offices, in four states, we knew it was time to transform the way we communicate and collaborate. This past summer we launched our enterprise social network; The Hub. The Hub was developed as a central place to increase our organizational IQ. This social business tool delivers more targeted, relevant information to reduce inefficient email traffic and time spent searching for information. With The Hub, associates are now empowered to quickly locate experts, share collective wisdom, and collaborate to work more efficiently to better support clients regardless of location and job function.

Since launching The Hub we have learned that instituting organizational change is a marathon, not a sprint. Still, we have seen early success with technology adoption, communication techniques, and departmental collaboration. Today I am introducing a blog series sharing what we’ve learned along the way. We’ll take you through how we implemented this new platform and guided associates through this change. This series will be comprised of three blog posts written by subject matter experts who played an integral role in the launch of The Hub:

  1. The Hub Technology – The first blog post of the series will take a look at the technology behind The Hub.
  2. The Shift in Communication – The second posts will talk about how communication is changing throughout our organization as a result of The Hub.
  3. A Community Case Study – The final post will be a case study of our Relationship Management team. This group has fully embraced the new technology and communication techniques, and is actively using the platform to solve problems for our clients daily.

Throughout the series we invite you to join the conversation. Share your enterprise social network experiences through comments and feel free to leave questions for any of our contributors. Stay tuned for the first post of the series next week!

Kristin Ferguson

Kristin Ferguson

Kristin joined Boston Financial in 2012 as Social Media Community Manager. Kristin is responsible for Boston Financial's social media strategy as well as developing and managing internal and external online communities. Prior to joining Boston Financial Kristin worked in online marketing at Edvisors where she was also responsible for social media and community management. Kristin is a graduate of Stonehill College. Follow Kristin on Twitter @kferguson10.

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