Category: Compliance, Industry Trends, Transfer Agency

Cutting Through Even More Clutter: Marketing, Sales and Product Strategy Questions to Consider When Preparing to Comply with the DOL Fiduciary Rule


Last month, Craig Hollis and Nick Horvath offered suggestions to help asset management firms begin taking action to ready their TA operations for the first DOL Fiduciary Rule, effective date April 2017.

DOL Rule post_9.6.16(1)

Of course there is more to it than addressing your transfer agent needs. So, we looked within our enterprise to find additional consultative resources that might help asset management firms focus on their Fiduciary Rule preparations. A free white paper prepared by our colleagues at DST kasina explores the sales, marketing, and product implications of the new rule. While not intending to provide legal advice or a full review of the Fiduciary Rule, the paper, “Implications of the Final DOL Fiduciary Rule for Asset Managers,” offers additional strategic questions your firm might explore in order to differentiate yourself in the market. Questions like:


  • Are your broker-dealers and intermediaries changing their policies on what funds of yours they are selling?
  • What share classes are your broker-dealers and intermediaries considering in order to help retain and/or grow their business?
  • Do you anticipate broker-dealers and intermediaries to move between share classes and/or significant conversions between share classes? If so, how are you preparing for this?Empty Swimming Pool and Surrounding Tiles

If you are ready for a deeper dive into product strategy, consider subscribing to DST kasina’s “Product Strategy Compass” to gain access to papers like, “Product Implications of the Fiduciary Rule,” which explores how your firm might consider:

  • Weighing the implications of eliminating 12b-1 fees.
  • Moving toward offering share class consistency across products.
  • Offering strategies in a collective investment trust (CIT) and/or non-transparent ETPs.
  • Advocating for the value of actively-managed strategies in a market seemingly overwhelmed by passives.

It is easy to get lost in the volume of material that explains the DOL Fiduciary Rule; the last time we Googled “DOL Fiduciary Rule,” 444,000 search results were returned in under a minute. Luckily, with only eight months to go before the rule goes into effect, DST has resources to help you cut through the clutter and develop your strategy.

Need something else to help your firm prepare for the DOL Fiduciary Rule? Let us know in the comments below, and we’ll do our best to help out.

Gretchen Kinder

Gretchen Kinder

Gretchen Kinder works for Boston Financial's Sales Support and Corporate Marketing team where she works on sales support and strategy documents. Gretchen joined Boston Financial in 2014 after nearly two decades of professional experience in Boston’s nonprofit and municipal sectors. A Jane-of-all-trades, Gretchen earned her MSW/MPH from Boston University in 1997 and has held positions as a community organizer, program manager, fundraiser, event planner, strategic planning consultant, adult educator, philanthropic community manager, public information officer and grant writer/manager. She has worked in the fields of chronic disease management, community service learning, health professions education, philanthropic planning and wealth management, urban planning, public and community health, PK-12 public education, early literacy, mental health and dental insurance.


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